Photography
This Framebridge lifestyle holiday campaign was created in partnership with Creech and Ian Loring Shiver for “the frame-iest time of the year.”
The goal of this campaign was to position Framebridge as a high-end, luxurious gift for the giving season.
The art direction included saturated colors and dramatic shadows than previous campaigns creating nostalgic, attention-grabbing scenes.
Framebridge partnered with Creech and PALS to produce an omnichannel campaign promoting Framebridge as a “celebration coach”.
The gallery walls featured in the campaign stills do just that - showcasing little ones, special art, weddings, buried treasure, and personal achievements.
I was the writer and producer on this explainer for PLOS, an open science journal. The message calls out researchers both to challenge and trust PLOS to promote all components of open science.
The Arts District
I was the Destination DC in-house producer on the “The Arts District”. This series is made up of 5 vignettes featuring differents forms of arts & culture expression in Washington, DC — murals, dance, music, museums, and theater. Each video is hosted by an expert in their respective field. These hosts are their passions personified which allowed us to show potential tourists why DC is The Arts District.
“The Arts District” received a Telly award for Best Branded Content, two Muse awards — one in the travel video category and another in the tourism video category, an ADDY award for Best Online Video Series (local), a Summit award for Best Video Series/Campaign, and Brand USA’s inaugural Video Storytelling award.
Discover the Real DC
The “Discover the Real DC” photo series was an effort to show the unique experiences tourists can have off the National Mall. We worked with Joshua Cogan Photography to produce all of the imagery associated with this campaign - these images are a sample of the 20+ photos in the collection.
The Discover Real DC imagery won a 2020 ADDY award for still photography.